Market Overview
Polyvinylpyrrolidone finds its
application in various end-use industries such as pharmaceuticals, cosmetics,
food & beverage, adhesives, and others. The product is extensively consumed
in manufacturing tablets, particles, capsules, oral liquids, injections, and
sterilization disinfectants. Some of the drugs manufactured using
polyvinylpyrrolidone include paracetamol, aspirin, dimethyl tetracaine, benzene
sulfonamide, and dipyridamole, which are widely used for genetic diseases in
youngsters as well as the geriatric population. Furthermore,
polyvinylpyrrolidone has excellent film forming, anti-microbial, moisture
holding, and non-allergic properties, fueling its adoption in cosmetic &
personal care products. Shampoos, moisturizers, conditioners, hair sprays, and
body lotion are some of the highly demanded cosmetics that drive the global
polyvinylpyrrolidone market.
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It is also used in manufacturing
non-alcoholic drinks such as vinegar, soy sauce, tea drinks, fruit juices, and
others. The use of the product in these drinking items help to prevent
turbidity and enhances their flavor, stability, as well as shelf-life.
Moreover, the product is also used for manufacturing adhesives which have
applications in major end-use industries such as construction, paints & coatings,
and others. The increasing demand for adhesives is further proving advantageous
to the market demand. It is also used in purification of glutamine synthetase
from plant samples which are used in agrochemicals. However, the fluctuating
prices of raw material and the threat of replacement by substitutes may
challenge the market growth during the forecast period.
Market Segmentation The global polyvinylpyrrolidone
market is segmented by grade and application.
On the basis of the grade, the
market is segmented into PVP K-15, PVP K-30, PVP K-60, PVP K-90, and PVP K-120.
Based on the application, the
global polyvinylpyrrolidone market is segmented as pharmaceuticals, cosmetics,
food & beverage, adhesives, and others.
Regional Analysis The global polyvinylpyrrolidone
market is segmented into five regions: Asia Pacific, North America, Europe,
Latin America, and the Middle East & Africa.
North America accounts for the
largest market share owing to the high demand for polyvinylpyrrolidone from
pharmaceuticals, cosmetics, and food & beverage industries in the U.S. and
Canada.
Asia Pacific region is growing at a
considerable rate due to the high demand from various end-use industries such
as pharmaceuticals, food & beverage, and others. This demand can be
attributed to the growing geriatric population and the related health issues in
this region.
Europe is expected to grow on
account of the expanding healthcare sector in western countries such as
Germany, U.K, France, and others.
Competitive Analysis
Some of the manufacturers operating
in the global polyvinylpyrrolidone market are Ashland (U.S.), BASF SE
(Germany), Zhangzhou HuaFu Chemical Co., Ltd. (China), Hangzhou Motto Science
& Technology Co., Ltd. (China), Shanghai Yuking Water Soluble Material Tech
Co., Ltd (China), Alfa Aesar, Thermo Fisher Scientific (U.S.), Merck KGaA
(Germany), The Dow Chemical Company (U.S.), Jh Nanhang Industrial Co., Ltd
(China), and NIPPON SHOKUBAI CO., LTD (Japan).
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