Market Segmentation
The global Anti-Graffiti Coatings Industry has been
segmented by type, substrate, end-use industry, and region.
On the basis of type, the global market has been segmented
into sacrificial, semi-permanent, and permanent anti-graffiti coatings.
Sacrificial anti-graffiti coatings need to be reapplied after a period of time.
However, if in building exteriors it does not requires reapplication of
anti-graffiti coatings in a short period. Semi-permanent anti-graffiti coatings
can go without the need for reapplication for around 10 years and offer nearly 10–50
cleaning operations before reapplication. Permanent anti-graffiti coatings
offer extensive cleaning operations, which can cover at least one cleaning
operation per week and can last for around 20 years.
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Based on substrate, the global market has been divided into
metal, wood, concrete, pre-existing coatings, and others. Anti-graffiti
coatings can be used in any of the substrates as mentioned above.
By end-use industry, the global market has been segmented
into construction and transportation. Construction was the major revenue
generating segment of the global Anti-Graffiti Coatings Industry in 2017. The
applications of anti-graffiti coatings in the construction segment include
building, bridges, fences, facades, walls, underground tunnels & stations,
and metal doors. The applications in the transportation segment include trains,
buses, and automobiles.
Competitive Analysis
Some of the key players operating in the global
anti-graffiti coatings are The Sherwin-Williams Company (US), Teknos Group
(Finland), Wacker Chemie AG (Germany), BASF SE (Germany), 3M (US), Akzo Nobel
N.V. (The Netherlands), CSL Silicones Inc (Canada), Hydron Protective Coatings
(UK), Axalta Coating Systems (US), Watson Coatings, Inc. (US), NanoTech
Coatings (US), Sika AG (Switzerland), A&I Coatings (Australia), DuluxGroup
Ltd (Australia), and Performance Solutions NZ Limited (New Zealand).
Regional Analysis
Based on region, the global Anti-Graffiti
Coatings Industry has been segregated into North America, Europe,
Asia-Pacific, Latin America, and the Middle East & Africa.
The market in North America accounted for largest share of
the global Anti-Graffiti Coatings Industry on account of the growth of the
construction industry with increasing investment in residential construction.
Europe is also expected to a prominent market on account of
the expanding automotive industry. In addition, the increasing commercial,
residential construction for infrastructure development is likely to drive
regional market growth during the forecast period.
The market in Asia-Pacific is expected to grow at a
significant rate on account of the growing popularity of graffiting in
developing countries such as India and China. The expanding construction
industry as a result of rapid urbanization and industrialization is expected to
propel the demand for anti-graffiti coatings in the region.
The markets in Latin America and the Middle East and Africa
are likely to grow at healthy CAGRs on account of increased spending on
residential and commercial construction.
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