Ad-Tech Industries Inc., Axalta Coating Systems, Nippon
Paint Holdings, Beacon Industries, Inc., BASF SE, PPG Industries, KCC
Corporation, Valspar Corporation, Noroo Paint & Coatings, Hawking
Electrotechnology among others are some of the prominent players at the
forefront of competition in the Global E-Coating Market and are profiled in
MRFR Analysis.
E-Coating Market – Overview:
Apart from the aesthetic aspects, the e-coat needs to be
protected against mechanical, physical, and chemical attack is the reason why
we coat the vehicles by means of electrocoating technology. There are verity of
demands on e-coatings. The demand for materials for exterior application are
different to those for products for interior applications. To fulfil this
demand, several types of binders and additives are available. Furthermore, the
application technology used depends on both the binder and the market.
Improvement in sustainability, reduction of harmful substances and reduction of
volatile organic compounds (VOC) are some of the general trends as per the
requirement and regulations in global e-coat market. The relative importance of
the various trends in e coat market depends on the governmental regulations in
regions and on consumer need.
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The growth in the e-coat industry is primarily be driven by
a boom in residential construction activity in the world and growing automotive
industry in the Asia Pacific region. In addition to this, increasing spending
capacity of people in turn is expected to benefits the major applications in
which e-coatings and preservatives are used – namely metals like steel,
aluminium, titanium among others.
Industry/ Innovation/ Related News:
January 2016 – PPG marks completion of $20
million electrocoat center at zhangjiagang, china, facility. The new
37,500-square-foot (nearly 3,500 square meters) center adds production and
blending capacity for high-performance cathodic electrocoat (e-coat) coatings.
It is PPG’s second e-coat blending operation in China along with one in
Tianjin. The new operation is expected to help PPG meet growing demand by
automotive-manufacturing and industrial customers for environmentally friendly
coatings, such as waterborne e-coat products that comply with environmental
regulations in China. PPG was the first company to introduce electrocoat
technology commercially in an automotive OEM (original equipment manufacturer)
assembly plant 52 years ago. E-coat technology offers high coating uniformity
and efficiency as well as superior corrosion protection, and it has virtually
eliminated rust on vehicles in addition to providing corrosion resistance to
household appliances, computers and other electronic devices, and automotive
and mechanical parts.
November 2015 – Parker Trutec Inc. has announced
that the Urbana, Ohio, facility will construct a 57,000-square-foot building
expansion. This expansion is expected to add a third electrocoating line to the
coatings application facility located at 4795 Upper Valley Pike. This new
electrocoating process line addition compliments the other electrocoat lines
that are already in place at Parker Trutec and is expected to launch mass
production by second quarter 2017. The total project cost will exceed $8.0
million.
June 2017 – BASF invests USD40 million in automotive
coatings in North America. Increased waterborne base e-coat capacity in
Tultitlan and electrocoat emulsion capacity in Greenville enables BASF to
continue to drive innovation through production of state-of-the-art automotive
coatings. Waterborne basecoats are low volatile organic compound paint products
that give vehicles their color and electrocoat or e-coat is the primer coat applied
to vehicles to prevent corrosion.
E-Coating Market - Regional Analysis:
Asia Pacific region accounted largest market share in the
global e-coat
market and expected to dominate during the forecast period due to
rising population, automotive and growing residential and non-residential
activities in the region. China being largest consumer, manufacturer and
exporter of e-coating. Chinese manufacturers are mostly small manufacturers and
some of the prominent manufacturers. India is the second largest consumer in
Asia Pacific region. Several initiatives taken by Government of India will
support the growth of coating industry in India. One of such initiative is
'Make in India'. This initiative is expected to foster growth in Indian e-coat
market by allowing duty rationalization for skill development, feedstock,
improving infrastructure and tax incentives for R&D investments. Approval
of the GST bill is another key reform which is expected to lower logistics cost
by 10-15% and create a unified market across the country. The launch of Single
Window Interface for Facilitating Trade (SWIFT) by government would help
importers or exporters to file a common integrated declaration, instead of 9
forms across 6 agencies. In addition to this, North America & Europe
have witnessed healthy growth in e-coating market owing to a growing
non-residential repair, renovation and new construction activities in the
region.
Competitive Landscape:
The report analyses the degree of competition among the
industry players as well as industry growth and market scenario. The
global e-coating market is at a growing stage, which represents moderate stats
in terms of market value and overall volume. Over the past few years, e-coating
market has witnessed healthy demand due to increasing spending capacity of
people which has stoked sales of furniture. Nevertheless, the degree of
competition among the market players is still less owing to limited major
market players across the globe. Globally market for e-coating is fragmented
and it is moving towards growth expansion by specifically adopting partnership,
expansion and joint-venture strategies and product launch strategies.
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