Market Overview
Wetting is a natural
phenomenon in which a solid substrate is covered by a layer of fluid material.
The surface forces in this phenomenon helps in wetting and the equilibrium
coverage of the surface of a substrate in contact with liquid. Superwetters are
the wetting agents which reduce the surface tension of a liquid and increase
its contact with the substrate. The product finds applications in the various
end-use industries such as paints & coatings, agriculture, and other
industrial applications. The significant properties of the superwetting
surfactants include water-solubility and spreading and wetting property. In
addition, the product has excellent spreading and wetting property which makes
it applicable in the agricultural adjuvants.
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The key factors
driving the growth of this market are the rapidly growing demand for the
product in the agrochemicals to increase their performance. Their physical
properties such as excellent spreading, good solubility in water and organic
solvents, and high polymer content favor their demand in the paints and
coatings industry. There is a rising global demand for label packaging, which
provides the nutritive and product information. Superwetting surfactants are
widely used in developing the coating formulations especially for the
hard-to-coat surfaces such as metals, wood, and composites. This is expected to
propel the global market growth in the coming years.
Competitive Analysis
The prominent players
in the global Superwetting Surfactants Market are Evonik (Germany), AGC SEIMI
CHEMICAL CO. (US), Ashland (US), BYK (Germany), BASF SE (Germany), Ethox
Chemicals LLC (US), Siltech Corporation (Canada), The Dow Chemical Company
(US), Jiangxi Tiansheng New Materials Co., Ltd. (China), and BRANDT (US), among
others.
Market Segmentation
The global Superwetting
Surfactants Market has been segregated on the basis of type, application, and
region.
By type, the global Superwetting
Surfactants Market has been divided into organic surfactants, silicone-based
surfactants, fluoro-surfactants, and others. The silicone-based segment
accounted for the largest market share in 2017 and is expected to register the
highest CAGR on account of high demand in the agrochemicals industry. In
addition, the product is widely use in developing coating formulations for the
automotive industry.
On the basis
of application, the
global Superwetting Surfactants Market has been categorized into agricultural
adjuvants, paints & coatings, cleaning, printing inks, overprint varnishes
& primers, adhesives, and others. The agricultural adjuvants segment held
the largest market share in 2017 and is projected to be the leading segment in
the coming years. The growing demand for highly efficient agrochemicals with
minimal negative impact is likely to boost the demand for superwetting
surfactants as a performance enhancer. Furthermore, the coatings and varnishes
application segment is expected to register a healthy CAGR during the forecast
period.
Regional Analysis
Asia-Pacific, Europe,
North America, Latin America, and the Middle East & Africa are the five key
regions studied for the global Superwetting Surfactants Market. Asia-Pacific
accounted for the largest market share in 2017 and is projected to be the
fastest growing regional market. This is primarily attributed to the surging
demand for the product in agrochemicals, paints and coatings and consumer goods
industries in this region.
The market in North
America is expected to hold the second-largest market share on account of rapid
growth in demand for the product for increasing the agricultural productivity.
The European market is expected to witness sluggish growth during the forecast
period.
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